What is local search engine optimization and why does it matter.

Local SEO is all about affecting the visibility of your website or web pages in web search engine’s unpaid results. How Local SEO works is by optimizing a business’ online presence so that it’s web pages will appear by search engines when users enter local searches for any service or products they may require.

For local business owners, this piece of information I’m about to share with you is your key to the city.

A few months ago, Google revealed some staggering information about local searches.

88% of consumers who do a local search on a smartphone visit or call a store within a day. In fact, the report further suggested that nearly 46% of all Google searches are seeking local information. That’s nearly half of all Google searches. So, what does this mean? Cha – Ching. All you need to do is implement a strong local SEO strategy as this will prove to be pivotal for driving more visitors to your shop, that way you will be sure to outrank your competition.

Steps to take for Local Search Engine Optimization.

Ensure your company name, address and phone number also know as NAP is the same wherever your business appears. This is important because Google sees this as a trusted company.

Claim your business on Google My Business.

This can easily help your local SEO marketing and increase traffic to your site. This tool allows searchers to see your business location, photos, reviews and company opening times. Always remember the recent study we spoke about earlier stated 46% of all Google searches are seeking local information/businesses. Yeah, don’t forget that. I encourage my local clients to claim their business, it’s free and easy to complete. All you will need to do is verify your business legitimacy.

Add your company to other free business directories.

There are several free trusted business directories out there, the more the merrier. A quick Google search could reveal the top tier directories. Create an account, enter your business information and expect good leads to come out of it.

Get a Secure Socket Layer SSL for your website. 

This is highly important because without it you can’t rank at the top spots and compete with your competition and to make matters worse all your rivalries have it. Once you have a valid SSL certificate your website changes from HTTP:// to HTTPS:// and that annoying “Not Secure” title by your website browser disappears. To make life easier at BASE Marketing we provide a free SSL certificate with our affordable website packages.

Writing blogs

Writing blogs at first may seem like trying to climb a mountain for the first time. Where do you start? Also when you consider all the other little business stuff you need to do within a day, it only makes the task at hand seem more intimidating. But getting used to writing good keyword blogs will get you ranked on Google as your content will increase customer engagement and make customer’s site your business as a reliable source of information. The content you provide will no doubt need to be useful to your users so don’t just throw random keywords within your blog hoping to get ranked higher. Google will view this as a term called Black Hat SEO and your site will soon be penalised.

Local SEO

All of this should have some positive effects on your local business, however we understand that most business owners don’t have the time or expertise to execute this strategy. For example, writing professional blogs for your company and avoiding black Hat SEO’s is not a walk in the park or what would you do if Google update their algorithms again? How do you create a sitemap for your website so Google can crawl your website? There are quite a number of other factors that can threated your local SEO. But here at BASE Marketing we don’t just work with you we partner with you ensuring your local business is found by your community and other local communities at all time. Your local SEO plan that we create will be nothing less than a masterpiece. See how we can help you, Click here to get in touch.

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