PPC Advertising Services
PPC Advertising Services also known as Pay Per Click ads are sponsored links that are displayed when a web search is made in a search engines’ page such as Google, Bing, Yahoo etc. Advertisers pay a fee when their ad is clicked on by users.
Businesses thinking of topping search results, should consider PPC advertising services. Paid ads once set up will drive traffic to your website immediately, unlike organic search listings your ad will be shown on the front page of Google right away.
Here’s how Base Marketing can help you:
Determine your PPC goals.
Whether to increase sales on a product, increase the number of sign ups or increase brand awareness. Base Marketing will recommend the keywords and phrases to bid for depending on your PPC goals and ensure your ad is on the right track.
Which search engine to use for PPC Advertising Services
Depending on the nature of your business, it’s important we identify, select and agree the best search engine to display your ads. Although Google dominates with over 90% of the search engine market share. The 10 % searches not using Google could be where your audience lay. It’s therefore important we identify this early in order to have your brand found by the right audience on the right platform.
Select a list of PPC Keywords.
We plan and select a list of PPC keywords using several online tools we think will be ideal for your ad. If you agree we will then implement to your campaign. These keywords are what customers would type into a search engine that would lead them to your product or offering. Using the correct keywords is important as it leads to a successful PPC campaign.
Writing your PPC ad.
Our team of experts will ensure your headlines and ad copies are attention -grabbing. We will ensure your ad is linked to relevant landing pages and include a call to action so that users are able to clearly see the product or service on offer and the action you want for them to take when they reach your website.
Tracking your PPC Advertising Services
Once your ad is running, we will keep track on its progress by reviewing which keywords are being successful and less successful. With this information in mind we can refine your PPC campaign in order to produce the best possible results that meet your PPC goals.
Get in touch with us today to start your Pay Per Click Advertising campaign.
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