The early bird catches the worm. It simply means the person who takes the earliest opportunity to do something gains advantage over others.

Growing up as a youngster for some strange reason I still remember family parties like it was yesterday. Maybe it’s because I grew up in the mid 80’s where everything seemed colourful.

Parties were as colourful as the rainbow, musicians even emulated this by rocking bright multicoloured spandex, hoop style earrings and loud makeup just to say the least.

But there was something more striking that I could never seem to forget. My cousin Alfred.

He always showed up late for family functions and then complained to everyone that the food and drink were never enough and then finally complained on never winning a single prize whenever games like musical chairs or pass the parcel where played.

Why was that Alfred? Before he could respond, someone shouts out “The early bird catches the worm Al!”

If Alfred had showed up earlier or on time, chances were he could have participated in games and possibly won prizes.

Most businesses today have long ditched the old way of marketing “traditional marketing” consisting of billboards, cold calling etc to a more viable way of marketing, Digital Marketing to be precise.

Why is this? Because digital marketing produce results traditional marketing can never achieve such as which adverts were most popular with your target audience and which drove the most conversions.

Businesses using digital marketing can be sure there reaching their intended audience. Search Engine Optimisation also known as SEO ensures you reach consumers who are searching for content and subjects that are applicable to your business. Which then results in more customers and more sales.

So, when I think of businesses taking this approach it reminds me of my relatives attending family functions on time, participating in games and winning prizes. There’s so much rewards to gain with digital marketing. Choosing to switch from traditional to digital marketing sooner rather than later gives you the opportunity to be found by online prospects searching for your products and services. Business owners using traditional marketing can be seen as cousin Alfred missing out on every big opportunity that digital technology provides.

What is Digital Marketing

Digital Marketing means promoting products and services using digital technologies, mainly the internet.

Local SEO is all about affecting the visibility of your website or web pages in web search engine’s unpaid results. How Local SEO works is by optimizing a business’ online presence so that it’s web pages will appear by search engines when users enter local searches for any service or products they may require.

For local business owners, this piece of information I’m about to share with you is your key to the city.

A few months ago, Google revealed some staggering information about local searches.

88% of consumers who do a local search on a smartphone visit or call a store within a day. In fact, the report further suggested that nearly 46% of all Google searches are seeking local information. That’s nearly half of all Google searches. So, what does this mean? Cha – Ching. All you need to do is implement a strong local SEO strategy as this will prove to be pivotal for driving more visitors to your shop, that way you will be sure to outrank your competition.

Steps to take for Local Search Engine Optimization.

Ensure your company name, address and phone number also know as NAP is the same wherever your business appears. This is important because Google sees this as a trusted company.

Claim your business on Google My Business.

This can easily help your local SEO marketing and increase traffic to your site. This tool allows searchers to see your business location, photos, reviews and company opening times. Always remember the recent study we spoke about earlier stated 46% of all Google searches are seeking local information/businesses. Yeah, don’t forget that. I encourage my local clients to claim their business, it’s free and easy to complete. All you will need to do is verify your business legitimacy.

Add your company to other free business directories.

There are several free trusted business directories out there, the more the merrier. A quick Google search could reveal the top tier directories. Create an account, enter your business information and expect good leads to come out of it.

Get a Secure Socket Layer SSL for your website. 

This is highly important because without it you can’t rank at the top spots and compete with your competition and to make matters worse all your rivalries have it. Once you have a valid SSL certificate your website changes from HTTP:// to HTTPS:// and that annoying “Not Secure” title by your website browser disappears. To make life easier at BASE Marketing we provide a free SSL certificate with our affordable website packages.

Writing blogs

Writing blogs at first may seem like trying to climb a mountain for the first time. Where do you start? Also when you consider all the other little business stuff you need to do within a day, it only makes the task at hand seem more intimidating. But getting used to writing good keyword blogs will get you ranked on Google as your content will increase customer engagement and make customer’s site your business as a reliable source of information. The content you provide will no doubt need to be useful to your users so don’t just throw random keywords within your blog hoping to get ranked higher. Google will view this as a term called Black Hat SEO and your site will soon be penalised.

Local SEO

All of this should have some positive effects on your local business, however we understand that most business owners don’t have the time or expertise to execute this strategy. For example, writing professional blogs for your company and avoiding black Hat SEO’s is not a walk in the park or what would you do if Google update their algorithms again? How do you create a sitemap for your website so Google can crawl your website? There are quite a number of other factors that can threated your local SEO. But here at BASE Marketing we don’t just work with you we partner with you ensuring your local business is found by your community and other local communities at all time. Your local SEO plan that we create will be nothing less than a masterpiece. See how we can help you, Click here to get in touch.

Small to medium-sized businesses should be utilising all key digital marketing techniques to expand their online presence and help grow their business

In this extremely competitive world, it’s important to know the top digital marketing techniques to promote your small or medium-sized business online in order to get closer to your prospects. You need to think of digital marketing as a way to build your online presence so that you not only attract a much wider audience but also get to know and connect with your potential customers. Digital marketing is actually one of the most cost-effective forms of advertising as it enables you to harness a large amount of media attention even when your budget is tight.

So how can you stand out in a crowd of competitors and make yourself more accessible to consumers? Let’s take a look at some of the key digital marketing strategies for SMEs.

Website design and development

For your business to generate more business and be successful, you need a website that appeals to your target audience and turns traffic into leads or sales. That’s where web design and development come into play. If your website is complicated and difficult to use, your prospects will quickly go elsewhere. But if your website is attractive, easy to navigate and optimized for mobile devices, you’ll make a great first impression on visitors and increase your chances of getting them to stick around.

According to digital marketing agency Cayenne Red, implementing good SEO (search engine optimization) is a proven way to improve your search engine ranking, attract more people to your website and enhance the user experience. For long-term SEO success, you should focus on link building and creating engaging content – which leads us nicely onto our next key strategy

Start blogging

These days, people love to consume interesting content, whether it be on a website or on social media. This is great news if you’re an SME business owner as it gives you the opportunity to share original content with your target audience to help expand your reach and establish yourself as an expert in your field. You must, however, make your content valuable for readers and ensure you create blog posts that are relevant and helpful without being too self-promotional.

Blogging is, in fact, one of the most powerful digital marketing strategies because it provides you with an easy way to add fresh content to your website, which can positively impact your SEO. Publishing your blog posts on social media is key as well.

At the end of the day, you need to think of your business blog as more of a social blog and write about things that will encourage others to interact with you online to expose your brand to new individuals.

Leverage Social Media

If your business isn’t already using social media, then you need to start now. In addition to being the best online tool for marketing your business, social media can help to drive more engagement and influence the buying behaviour of customers.